1705 Overhead Bridge Road
Cleveland, TN 37311
© Derek Press & Penman Publishers

Welcome to Derek Press & Penman Publishers

Derek Press is a leading publisher of books for the Christian market. We give authors everything they need to get published. Using print-on-demand, Derek can print everything from short stories to 500-page books at reasonable prices and on desirable schedules.

Penman Publishers specializes in self-publishing and book packaging. We can publish small or large quantities of books to meet your needs. We also offer mechanical editing and cover design. Our friendly, dedicated staff would welcome your involvement throughout the process.

  • New Book Release: All or Nothing by Bobby Duncan

6 Types of Content Marketing You Should Be Leveraging

You’re an expert at what you do. After all, that’s why you have a business! Content marketing is the perfect way to showcase your expertise while attracting new customers to your business. And the world of content marketing is vast—from case studies to email marketing and everything in between, check out these six types of content marketing your business should be leveraging…and how! 

 

1. Case Studies

Consider how your business has helped a customer achieve success. Case studies take results and testimonials and combine them to tell a captivating story about your business. When done correctly, case studies help your potential customers envision the same results they can achieve with your business. Pick a customer who has seen tremendous success partnering with your business, and ask if they’d be willing to let you tell their story! 

 

2. Social Media

The world of social media is vast with opportunities. You can create specific audiences based on a user’s past purchases and interests to truly target a group that is meaningful for your business. Plus, you can leverage organic or paid opportunities. From Facebook and Instagram to Twitter and Tik Tok, there are ample ways to reach potential customers. Create engaging and entertaining content that solves a problem for your end user, and you’ll be on your way to social media success! 

 

3. Infographics

When you have great information and are looking for a way to arrange it that makes sense for your audience, consider an infographic! Infographics are visually appealing pieces of content that use graphics, charts, images and text to tell a compelling story. These pieces of content may work best when you have numbers to share, but they can also be done simply with images and text.

 

4. Email

Don’t forget about the tried-and-true content marketing method of email marketing! Email marketing allows you to reach both current and prospective customers with limited time deals, important information and added-value propositions with a few clicks of a button. Plus, today’s email marketing platforms allow you to design captivating emails and track your success. Monitor your click-through rate and the success of your campaigns to determine future email marketing strategies.

 

5. Articles and Blogs

Articles and blog posts are an opportunity for you to expand on your expertise in a longer form. Use this as a place to educate your readers and become a voice in your industry. When done correctly, you won’t necessarily need to “sell” in your articles and blogs. Your expertise will instead help you become a valued voice in your industry and establish trust with your audience.

 

6. Brochures

Brochures used to be printed and left in your brick and mortar store. In today’s world, they can also be helpful in a digital format. Use a two page brochure to simplify the products you sell in a visually appealing way. As an added bonus, make it printable for your sales team so they can take it with them when they’re giving their next presentation or pitch.

 

Content comes in all shapes and sizes and is perfect for you to help market your business. Don’t be afraid to experiment with different forms of content marketing to see what works best for your business! Remember—marrying digital and print can help you achieve optimal results.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.