We get it—you’re busy, your company is busy, everybody is busy. Whether you’re the owner, the entrepreneur or the employee, you’ve got dozens of projects you could dig into at any given moment.
But one thing you shouldn’t be overlooking? Blogging. It’s grown tremendously in recent years, to the point that the businesses best at marketing themselves are all invested in it in some form or another.
Blogging can seem daunting. You need a writer, topics and a plan to create consistent posts. However, great content marketing moves the needle, and blogging is the best place to start. Today, we’re going to walk through the benefits of blogging and some easy ways to get started.
Blogging drives your website traffic.
Promoting a blog on your website not only gives you great, native, up-to-date content, but it also gives you a resource to connect with your customers. If your business has a strong social media presence, sharing your blog on Facebook, Twitter and LinkedIn (and even your Instagram bio) increases website visits from your followers, growing traffic and potential sales. This gives consumers a reason to visit your website, rather than just a plea for product or service promotion.
Blogging increases your SEO.
Search engine optimization (SEO) makes your website easier to find online, especially through popular search engines. You want your business to appear near or at the top of the links people can click on after searching online for your services. By using keywords in your blog articles, you generate searchable content for your website and optimize it to be found by search engines. Better SEO also drives more website traffic, which can again increase sales and grow your business. Whether you choose to write strategically with choice keywords or not, any content is good content when it comes to blogging for your business.
Blogging improves your brand’s position.
In today’s world it’s not enough to just have a good product. Consumers are looking for more—more information, more knowledge, more presence. Your brand should aspire to lead in your industry, and blogging positions you to do just that. A well-written blog shows your business’s expertise and authenticity, making you the go-to for products, services and information. This builds your customers’ trust as blog articles foster customer-brand relationships while also establishing and deepening your credibility.
Write about what you know.
The first step in starting a blog for your business is pretty simple: Write about what you know. Start with the products or services your company provides, and write focused articles around them. For example, if you’re a locally owned print shop, write about the different types of fonts you use and which you prefer.
Your articles can be as fun or as professional as you want. It depends on your brand’s voice. Your blog can be directly targeted to your business goals or a little more freestyle, but how you tie the content to your business is up to you. Writing about what you know first and foremost sets you up as a strong content producer. The further you get into blogging, you can begin researching more diverse topics.
Write the blog yourself—or find those who can.
If you’re eager to get started on your business’s blog, you yourself can be the main content producer. However, for some businesses, it’s difficult to keep producing the amount of content necessary for success.
If possible, designate an employee to be the main “blog writer” or spread the responsibility out among a few different sources. Create a content calendar and schedule writers and blog ideas to stay current and timely, and don’t forget to run every article by an editor. No matter who’s writing the content, it’s always important to have a second set of eyes read the material and ensure it can be published with no errors or misspellings.
When it comes to content marketing, nothing grows your business quite like a blog. While it can seem overwhelming to start, a successful blog definitely has more advantages than risks. Try it out and see how your business can benefit.