Whether it’s sponsoring a one-time event, a local sports team or a series of promotions, sponsorship is a great way for your company to market itself in the community.

When it comes to marketing, reaching as many people as possible can increase leads and customer turnout. One vital part of marketing is leveraging current marketing trends—and emoji are a current trend.

How can your Facebook marketing campaign be guaranteed to catch clients’ eyes? Check out these easy tips to find out how to maximize your business Facebook page.

If you’re still unsure about what you should avoid while marketing for your small business, check out these top categories.

The future of marketing is all about content. Consumers want to see exactly what your business has to offer and how it can benefit their lives in a real way.

Check out these five key components of how to make a strategic video script which will set your marketing campaign apart and boost lead generation.

How can your business take advantage of the guerrilla marketing phenomenon? Here are six ideas to get you started.

While logos exist literally everywhere in today’s society, they’re not necessarily easy to develop. Start the process by checking out these top 8 tips about designing your small business logo.

If you’ve recently seen people out wandering the streets with their faces in their phones, then you may have heard of the latest digital craze sweeping the nation: Pokémon Go.

Back-to-school shopping is an eventful time of the year, full of consumers looking for products that fit their needs. So how can your business use this time to market itself?