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Commit to change with this handful of new approaches to your marketing efforts.

When it comes to marketing, most small businesses stick to the traditional tactics. But branching into areas where few businesses tend to go can come with high rewards and set your business apart—like publishing a book.

‘Tis the season of giving, but for your small business, that might be easier said than done.

An effective landing page is the backbone of any online marketing campaign. Draw in visitors, explain your value and generate leads for your business.

Improve your email address capture to boost your distribution list and sales.

Learn what UX is and how to apply it to your company’s marketing, chiefly your website.

Putting your business on Facebook, Twitter, Instagram and elsewhere doesn’t have to be daunting. Here are a few basic tips to get you going.

Even in the digital age, print’s time-tested and proven effectiveness deserve to be part of your next campaign.

You’ve heard about content marketing, but is it right for your business? Here are three approaches to ensure investing in this strategy pays off.

Surveys give your customers chances to voice their opinions, and your company can take them into consideration so you can better serve your customers.